Fractional CMO & BD · Singapore
Lexico Partners is a fractional CMO and BD function for boutique law, advisory and consulting firms in Singapore — five to fifty fee earners, strong work, no marketing bench. We run brand strategy, marketing and BD as a standing discipline — in your meetings and your systems, not at a desk you pay for — and answer to the partnership for results.
Run the firm — a five-turn simulation
Take your seat. We'll put the year's real pressures in front of you — the pitch, the deadline, the vendor, the rainmaker — and watch three things move: your pipeline, your reputation, and your governance. Ninety seconds later you'll hold a one-page reading of where your firm actually stands. Nothing leaves your browser.
The four seats
Every firm sits differently. Choose the seat above that sounds most like yours — we’ll show you what we usually find from that chair, then hand you the controls. Four seats is a simplification, of course — most firms sit across two. Pick the nearest; the turns that follow do the tailoring.
What we usually find
Our first moves
Turn 1 of 5
What a senior marketing hire costs in this market, before bonus and CPF. Hard to justify at fifteen fee earners.
A generic agency needs everything explained — submission cycles, privilege, why partners can't just "post more". You pay for their education.
Partners bill first. Business development happens after the filings — which is to say, it mostly doesn't.
The tools are arriving either way. Confidentiality, privilege and data residency are obligations — adopting well takes someone whose job that is.
i. Retainer · Core
We work to your partners' agenda — own the plan, chase the pipeline, and report monthly on what the partnership actually cares about: mandates in, panels won, reputation growing.
We provide the strategy, the structure and the polish. Your experts provide the substance — and sign off on every word. How every Lexico engagement works
Starter
from
2,500 SGD / month
One discipline, owned properly — digital marketing or BD pipeline. The lighter way to stop marketing being nobody’s job.
Growth
from
5,000 SGD / month
The full fractional CMO mandate — brand strategy, BD support and digital marketing, embedded in your partner meetings.
AI + Growth
from
7,500 SGD / month
Everything in Growth, plus embedded AI-integration advisory grounded in Singapore’s actual regulatory guidance.
Every retainer is monthly and rolling — no minimum lock-in, on any plan. Not ready for a retainer? Start with a single project and see how we work: a directory submission, an AI readiness audit, a thought-leadership piece, a webinar or pitch support. Scoped and quoted before work begins, with no obligation beyond it — many clients begin this way. Just launched your firm? Ask about the Foundation Sprint — a scoped ninety-day programme that stands up your positioning, platforms and first hundred days of visibility, then rolls into a retainer only if you want it to.
How directory research actually works, where the money flows, which awards to decline — and how to play the game well anyway.
Read the analysis →The MinLaw Guide, the court decisions and the grants — read together, so you know what “non-binding” really means.
Read the analysis →What the letterhead was quietly doing for you, and the window that decides a new firm’s trajectory.
Read the analysis →06 / Enquiries
A conversation costs nothing and stays confidential. Tell us about your practice, and we will tell you honestly whether we can help. If we cannot, we will say so.
Not a partner? If you run your firm’s marketing day to day, write to us anyway — free practical sessions and toolkits for legal and allied staff are coming in early 2027.
hello@lexicopartners.com